How does the GL2S meet its customer's concrete needs?

The first step in answering this all important marketing question is to first establish what a GL2S customer is looking for.  Some of the needs a GL2S customer have are:

• Organized and Professionally executed tournaments
• Marketing programs to attract and maximize sponsor participation
• Advertising campaigns that attract more tournament participants and establish a fan base
• Tournaments that are more accessible to professional and non-professional sport fishermen
• Tournaments that get all the family members excited, supportive, and involved
• Elevate the status of competitive Salmon and Trout angling
• Create opportunity for GL2S members to a make a good living from competitive sport fishing

The GL2S addresses all of these concrete needs by employing a consistent marketing strategy.  The slogan "Have Fun, Fish Hard" is designed to emphasize the enjoyment of fishing juxtaposed against the passion and excitement of competition.  The GL2S brand itself is designed to leverage the professional approach implied with the loose affiliation of other similar brand marks such as the NBA, MLB, IRL, and many others combined with the youth and adventure sports genre.

The GL2S emphasizes professionalism in all aspects of tournament organization and execution.  With consistent management and implementation of a specific delivery methodology each tournament will have a consistent professional look, automation of most tournament-related activities, and a marketing framework that will increase regional and national exposure while embracing local entities.