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How important is television? |
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Broadcast television is the key to getting large sponsors involved with GL2S. Television is the only way that sponsors get enough visibility to justify the investment of large amounts of money. GL2S.TV will deliver high-quality television programming that will equal any outdoors TV shows currently available. |
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Rodney Dangerfield made a career out of that line, groping at his neck in an attempt to loosen his collar or dabbing his brow with his signature white hand towel. Audiences would howl each time they heard it, but unfortunately for salmon and trout tournament anglers it is no laughing matter. The fact is - We Don’t Get No Respect. |
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GL2S is different in almost every way from existing tournaments on the Great Lakes. GL2S is a business; it has been designed from day one with a business plan that offers opportunity for the GL2S and its partners to be successful. This is a major departure from existing tournaments which are typically club organized or put together with a loose coalition of various interested parties focused on a single venue. |
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GL2S is the premium brand and the first product in a long-term strategy focused on developing a viable tournament lifestyle on the Great Lakes. The idea of the GL2S was born in late 2002 when a seriously underserved market opportunity was identified on the Great Lakes, the Salmon and Trout tournament marketplace. Figures from the GAO (General Accounting Office) estimate that the Great Lakes Salmon and Trout fishery generates approximately 4.5 Billion dollars per year. However, even with such a lucrative marketplace, the top existing tournaments are typically paying $10,000 or less to the winner of a 100+ boat event. |
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