How does the GL2S meet its customer's concrete needs?

The first step in answering this all important marketing question is to first establish what a GL2S customer is looking for.  Some of the needs a GL2S customer have are:

• Organized and Professionally executed tournaments
• Marketing programs to attract and maximize sponsor participation
• Advertising campaigns that attract more tournament participants and establish a fan base
• Tournaments that are more accessible to professional and non-professional sport fishermen
• Tournaments that get all the family members excited, supportive, and involved
• Elevate the status of competitive Salmon and Trout angling
• Create opportunity for GL2S members to a make a good living from competitive sport fishing

How will the GL2S affect our customer's overall financial situation?

The GL2S will have an impact on our customer's financial situation by increasing the amount of sponsor dollars that are generated.  This is not limited to strictly the tournament purse which will benefit greatly but also in developing an environment for increased sponsor development on an individual and team basis.  As the exposure of GL2S grows so will the opportunity potential for access to more beneficial sponsor relationships.

Additionally by leveraging economies of scale the GL2S will reduce expenses related to the operation of each tournament event.  Cost savings derived from distributed expenses and increased buying power related to the creation and production of tournament collateral, automation and centralized management resulting in increased productivity, combined advertising, and additional operational efficiencies.

How convenient is it to purchase GL2S product and services?

Tournament registration will be simple and easy using the Internet, or direct mail or phone for those who don't care to conduct online commerce. Customers will be able to pay by check, money order, and credit card and will be given access to the GL2S online tool set included in www.gl2s.com to manage their tournament schedules.

Committees and community volunteers will have access to online tools that will manage schedules and job functions making it quick and easy to organize staffing for each event and insuring that all bases are covered.

Additionally access to tournament information will be well organized and centralized insuring consistent access for news and planning information.  Additionally each professional team will be profiled enhancing their exposure and allowing fans to build relationship with GL2S teams outside of specific tournament events.

How will customers deal with the product and company over time?

Customers will have access to GL2S customer service year round through a variety of methods focused on continuous improvement and efficient problem resolution.  All customer classes will have a forum for the submission of products and features they would like to see incorporated into the GL2S product offering.  Additionally customers will have access to online assistance to resolve problems they may encounter with any GL2S product including online tools and tournament events.

The GL2S is committed to the continuous improvement and product development assuring long-term value to each individual customer class and growth within the GL2S tournament series.

How does the product or service make the customer feel about themselves?

GL2S is focused on increasing the fun of fishing by educating and assisting all levels of fishermen and providing an environment where anyone can aspire to become a GL2S professional.